One
of the major factors behind the success of Brighton
& Hove Green Party over the last ten years has
been the production of GreenLeaf, the party’s own
campaigning newspaper, which has just celebrated its
30th issue.
GreenLeaf started life in 1994 as an A4 folded newsletter, pushed through the letterboxes in the party’s target ward. Today it is a full-colour, 8-page tabloid-size newspaper distributed twice-yearly to 55,000 households across the city, including all seven wards in the target constituency of Brighton Pavilion. It is self-sustaining, with the cost of producing each issue met by adverts placed by the local business community.
Pete West, who helped launch GreenLeaf and became the party’s first local councillor in 1996, says it has acted as a lynch pin in the party’s development. “It’s given us regular contact with the voters and has been crucial in establishing our credibility. There is often a big gulf between what people think about the party and the reality, and GreenLeaf has helped to bridge that gap. As well as educating people about what we think, we’ve also used it to inform them not just about politics but about wider green issues as well.”
GreenLeaf started life in 1994 as an A4 folded newsletter, pushed through the letterboxes in the party’s target ward. Today it is a full-colour, 8-page tabloid-size newspaper distributed twice-yearly to 55,000 households across the city, including all seven wards in the target constituency of Brighton Pavilion. It is self-sustaining, with the cost of producing each issue met by adverts placed by the local business community.
Pete West, who helped launch GreenLeaf and became the party’s first local councillor in 1996, says it has acted as a lynch pin in the party’s development. “It’s given us regular contact with the voters and has been crucial in establishing our credibility. There is often a big gulf between what people think about the party and the reality, and GreenLeaf has helped to bridge that gap. As well as educating people about what we think, we’ve also used it to inform them not just about politics but about wider green issues as well.”
The
changing face of GreenLeaf: it has grown from an A4
newsletter in 1994 to become a full-colour,
tabloid-size newspaper today.
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Brighton & Hove Green Party
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Brighton & Hove Green Party
