
How do you
become a Good Egg? The answer, it seems, is to work with
Jenny Jones to ensure that the policy of using free-range
eggs and chicken in City Hall is extended to the rest of
the London Authority. That’s what Ken Livingstone did,
and his efforts were rewarded with The Good Egg award.
Presented by Hugh Fearnley-Whittingstall, in his capacity
as representative of Compassion in World Farming, the
award acknowledged the Mayor’s commitment to the
free-range policy being applied to the rest of the
Greater London Authority family as their contracts come
up for renewal.
In her capacity as Green Party London Assembly member, Jenny has also been lobbying on the food and drink at both the construction phase and staging of the 2012 Olympic and Paralympic Games (see below). The general principles being that all food is climate friendly, mostly unprocessed, locally sourced, seasonal and mostly organic and affordable for all income groups.
“Whilst I appreciate London organisers are bound by the IOC deal, I really feel that having McDonalds and Coca Cola as official sponsors is a total let down. The Games are a showcase and opportunity for inspiring a new generation to lead healthier lives. Being surrounded by McDonalds and Coca Cola adverts and shovelling junk food just perpetuates un-health and obesity”
Since September 2004 Jenny has chaired the London Food Board, established by the Mayor of London. The board represents the diversity of London’s food system and helped to deliver the London Sustainable Food Strategy that was launched in May 2006.
The implementation plan of the London Food strategy was produced in September 2007. It outlined how the £3.8 million budget that Jenny managed to secure from the Mayor of London would be spent on the development and delivery of early priority projects. These projects were selected as having the most potential for making early headway on the overall objectives: improving the health of Londoners and significantly improving its sustainability over the next ten years.
The four projects outlined left are being funded, developed and delivered directly from the London Development Agency Food Unit budget. However this is just a small number of the projects captured from the London Food Strategy some of the others are still seeking partners or funding for implementation. The strategy’s steering group comprising key members of London Food is allied with business representatives and meets every 3 months.

Cllr Jenny Jones, Green Party Member of the London Assembly and Chair of London Food
www.londonfoodstrategy.org.uk
www.london.gov.uk
www.sustainweb.org/londonfoodlink
In her capacity as Green Party London Assembly member, Jenny has also been lobbying on the food and drink at both the construction phase and staging of the 2012 Olympic and Paralympic Games (see below). The general principles being that all food is climate friendly, mostly unprocessed, locally sourced, seasonal and mostly organic and affordable for all income groups.
“Whilst I appreciate London organisers are bound by the IOC deal, I really feel that having McDonalds and Coca Cola as official sponsors is a total let down. The Games are a showcase and opportunity for inspiring a new generation to lead healthier lives. Being surrounded by McDonalds and Coca Cola adverts and shovelling junk food just perpetuates un-health and obesity”
Since September 2004 Jenny has chaired the London Food Board, established by the Mayor of London. The board represents the diversity of London’s food system and helped to deliver the London Sustainable Food Strategy that was launched in May 2006.
The implementation plan of the London Food strategy was produced in September 2007. It outlined how the £3.8 million budget that Jenny managed to secure from the Mayor of London would be spent on the development and delivery of early priority projects. These projects were selected as having the most potential for making early headway on the overall objectives: improving the health of Londoners and significantly improving its sustainability over the next ten years.
The four projects outlined left are being funded, developed and delivered directly from the London Development Agency Food Unit budget. However this is just a small number of the projects captured from the London Food Strategy some of the others are still seeking partners or funding for implementation. The strategy’s steering group comprising key members of London Food is allied with business representatives and meets every 3 months.
Cllr Jenny Jones, Green Party Member of the London Assembly and Chair of London Food
www.londonfoodstrategy.org.uk
www.london.gov.uk
www.sustainweb.org/londonfoodlink
THE PROJECTS
Working
With London’s wholesale markets along with producers and customers at different stages of the supply chain in order to build the capacity for local, regional and sustainable food to be supplied in London. This project will include the establishment of a sustainable London food brand, sustainable food into food access projects, and making food transport more sustainable.
Training
Good food training for public sector catering staff in schools and hospitals. This will equip caterers and managers to obtain training and skills in procuring, preparing and cooking healthy and seasonal food.
Reducing
Food related waste and litter by enabling markets for London’s food-related waste from small food businesses to supermarkets from selling, preparing and serving foodstuffs in at least one pilot food waste collection scheme.
Grants
Are available to food events and festivals around London that showcase healthy and sustainable food production, distribution and waste. This will include one high profile event.
Working
With London’s wholesale markets along with producers and customers at different stages of the supply chain in order to build the capacity for local, regional and sustainable food to be supplied in London. This project will include the establishment of a sustainable London food brand, sustainable food into food access projects, and making food transport more sustainable.
Training
Good food training for public sector catering staff in schools and hospitals. This will equip caterers and managers to obtain training and skills in procuring, preparing and cooking healthy and seasonal food.
Reducing
Food related waste and litter by enabling markets for London’s food-related waste from small food businesses to supermarkets from selling, preparing and serving foodstuffs in at least one pilot food waste collection scheme.
Grants
Are available to food events and festivals around London that showcase healthy and sustainable food production, distribution and waste. This will include one high profile event.
THE OLYMPICS TEN-POINT FOOD & DRINK PLAN
1. Meat and Vegetable options - All meat to be sourced from UK suppliers that meet the highest animal welfare and environmental standards. Wide range of vegetarian options & other non-meat protein options
2. No restrictions to visitors bringing food
3. Water - Easy access to free water from drinking fountains. Soft drinks to be from natural ingredients with no added sugar or artificial sugar alternatives. Teas & coffees to be certified fair trade
4. Child friendly - Suitable child sized portions of food & drink that should be based on adult choices/menu where possible
5. BME - Involve Black, Asian and Minority Ethnic and small medium enterprises in contracts to reflect cultural diversity of London
6. Visible and engaging food marketing - That inspires and informs young people and the public about the merits of healthy eating and its role in sports
7. Confectionary - To be 100% organic and/or fair-trade with no artificial additives
8. Waste - Minimal food packaging, with all waste to be reused, recycled or composted
9. A food festival - Inside Olympic Parks and other Olympic sites that showcases the best cuisines of London diversity and regional, British food
10. Olympic athlete - to champion healthy, sustainable eating, sport and wellbeing that is independent of junk food or high sugar/energy drink industry



