
How do
you become a Good Egg? The answer, it seems, is to
work with Jenny Jones to ensure that the policy of
using free-range eggs and chicken in City Hall is
extended to the rest of the London Authority.
That’s what Ken Livingstone did, and his efforts
were rewarded with The Good Egg award. Presented by
Hugh Fearnley-Whittingstall, in his capacity as
representative of Compassion in World Farming, the
award acknowledged the Mayor’s commitment to the
free-range policy being applied to the rest of the
Greater London Authority family as their contracts
come up for renewal.
In her capacity as Green Party London Assembly
member, Jenny has also been lobbying on the food
and drink at both the construction phase and
staging of the 2012 Olympic and Paralympic Games
(see below). The general principles being that all
food is climate friendly, mostly unprocessed,
locally sourced, seasonal and mostly organic and
affordable for all income groups.
“Whilst I appreciate London organisers are bound by
the IOC deal, I really feel that having McDonalds
and Coca Cola as official sponsors is a total let
down. The Games are a showcase and opportunity for
inspiring a new generation to lead healthier lives.
Being surrounded by McDonalds and Coca Cola adverts
and shovelling junk food just perpetuates un-health
and obesity”
Since September 2004 Jenny has chaired the London
Food Board, established by the Mayor of London. The
board represents the diversity of London’s food
system and helped to deliver the London Sustainable
Food Strategy that was launched in May 2006.
The implementation plan of the London Food strategy
was produced in September 2007. It outlined how the
£3.8 million budget that Jenny managed to secure
from the Mayor of London would be spent on the
development and delivery of early priority
projects. These projects were selected as having
the most potential for making early headway on the
overall objectives: improving the health of
Londoners and significantly improving its
sustainability over the next ten years.
The four projects outlined left are being funded,
developed and delivered directly from the London
Development Agency Food Unit budget. However this
is just a small number of the projects captured
from the London Food Strategy some of the others
are still seeking partners or funding for
implementation. The strategy’s steering group
comprising key members of London Food is allied
with business representatives and meets every 3
months.

Cllr
Jenny Jones, Green Party Member of the London
Assembly and Chair of London Food
www.londonfoodstrategy.org.uk
www.london.gov.uk
www.sustainweb.org/londonfoodlink
THE PROJECTS
Working
With
London’s wholesale markets along with producers and
customers at different stages of the supply chain
in order to build the capacity for local, regional
and sustainable food to be supplied in London. This
project will include the establishment of a
sustainable London food brand, sustainable food
into food access projects, and making food
transport more sustainable.
Training
Good
food training for public sector catering staff in
schools and hospitals. This will equip caterers and
managers to obtain training and skills in
procuring, preparing and cooking healthy and
seasonal food.
Reducing
Food
related waste and litter by enabling markets for
London’s food-related waste from small food
businesses to supermarkets from selling, preparing
and serving foodstuffs in at least one pilot food
waste collection scheme.
Grants
Are
available to food events and festivals around
London that showcase healthy and sustainable food
production, distribution and waste. This will
include one high profile event.
THE OLYMPICS TEN-POINT FOOD & DRINK PLAN
1.
Meat and
Vegetable options - All meat to be sourced from UK
suppliers that meet the highest animal welfare and
environmental standards. Wide range of vegetarian
options & other non-meat protein options
2.
No
restrictions to visitors bringing food
3.
Water - Easy
access to free water from drinking fountains. Soft
drinks to be from natural ingredients with no added
sugar or artificial sugar alternatives. Teas &
coffees to be certified fair trade
4.
Child
friendly - Suitable child sized portions of food &
drink that should be based on adult choices/menu where
possible
5.
BME -
Involve Black, Asian and Minority Ethnic and small
medium enterprises in contracts to reflect cultural
diversity of London
6.
Visible and
engaging food marketing - That inspires and informs
young people and the public about the merits of healthy
eating and its role in sports
7.
Confectionary
- To be 100% organic and/or fair-trade with no
artificial additives
8.
Waste -
Minimal food packaging, with all waste to be reused,
recycled or composted
9.
A food
festival - Inside Olympic Parks and other Olympic sites
that showcases the best cuisines of London diversity
and regional, British food
10.
Olympic
athlete - to champion healthy, sustainable eating,
sport and wellbeing that is independent of junk food or
high sugar/energy drink industry